home/landing page content questionnaire

Please complete the questionnaire below to help you put together the sections of your website home page. If you have trouble, send an email to [email protected].

Step 1 of 7 – Contact Info

14%

Name(Required)

First Last

Email(Required)

Business Name:

Tagline (if any):

Hidden

Website URL (if any)

Are there additional team members we will be working with?

Yes

Additional Team Members

Please list additional person’s name, email, what they will be handling for you and if they should be CC’ed on emails or phone calls.

1 – Header

It’s important to clearly state what you do the moment someone lands on your website. Ideally this will be a one-liner (see our home page as an example).

What do you offer?

Write a clear and concise statement of your product or service.

How will it make your customer's life better?

Will they have more money, time, peace of mind? Choose one.

Now combine statements 1 and 2 to create your one-liner:

What do customers need to do to buy your product or service?

Can they purchase/sign up on the website? Should they schedule a consultation? Eliminate all confusion by telling them what you want them to do. If you’re still developing a system for this, be aspirational in your description, and we’ll discuss how to make it work.

5. Based on the question above, what is your Call To Action (CTA)?

The CTA is the #1 thing you want users to do on your website? Is it ‘Schedule Consultation’, ‘Buy Product’? This will be repeated all over the website.

Suggested Call to Action (CTA) Button Title

Buy Now, Schedule Consultation, etc.

2 – The Stakes

What are you helping customers overcome or avoid?

List your customer’s top 3 pain points and how you resolve them. This can be a checklist, series of questions, sentence, etc.

What do you offer that addresses/solves the pain points, challenges, frustrations, struggles listed above?

Do they have more money? Time? Status? Elaborate on the value your product or service provides.

3 – Value Proposition

List the value your products or services deliver:

Type a single sentence, then click the circle+ icon at right to add another line. Be specific and visual whenever possible.

Any additional thoughts or comments?

Use this field for any notes or comments you’d like to make.

4 – The Guide

It’s important to establish empathy and authority; why do you care about your customer’s problem, and what real-world experience can you offer to solve it?

Why did you start your business?

How did you get to where you are today? What is your story?

Write a short, simple statement that expresses your empathy for the struggles your customers face:

Describe why you care about helping your customers solve these specific problems.

Do you have testimonials from current clients?

Yes

No – this is a new business

No – we need to discuss how to collect testimonials

Where are the testimonials located?

On our existing website

In a document I can upload

We have Google reviews

Other

Upload Testimonials and/or Client Headshots

If you have testimonials saved in a Word document, or approved client headshots to use with the testimonials, please upload here. You can always email these later.

Drop files here or

Accepted file types: doc, pdf, rtf, docx, png, jpg, Max. file size: 128 MB.

Other

Statistics to establish authority:

Do you have specific numbers to share? (X number of hours clients have saved, etc.)

Who do you serve? Describe your ideal client.

What are they like? What are they passionate about? What do they dream of or want to achieve?

5 – The Plan

Can doing business with you be broken down into 3 steps? What would those steps be? Refer back to your description of what customers need to do to purchase your product or service, and keep in mind that Step 1 should be your Call To Action.

Step 1 (Call To Action)

What’s the first step your customers need to take? If possible, write a short description to describe the benefit.

Step 2:

What’s the second step your customers need to take? If possible, write a short description to describe the benefit.

Step 3:

What’s the third step your customers need to take? If possible, write a short description to describe the benefit.

6 – Freestyle

Additional, optional areas we might need to include on your website.

Explanatory paragraph: tell us why you're in this industry and why the website viewer should care.

When writing for the Internet, it’s important to keep things short and sweet, use bullet points, pictures and visual elements whenever possible. However, this section is for an optional longer story of why you do what you do. This is where we’ll add SEO keywords.

Pricing packages: will you list pricing options on the website?

Optional, for businesses who plan to list this info publicly.

Questions?

Anything else you’d like to note or have questions about?

Comments

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