Lisa Holiman was ready to restart her business–and her website–with our signature Website In A Week package.
breathoffreshflair.com had languished on a template site for years, and after Lisa provided updated content and images, we built a new and improved version as part of our Website In A Week package. Because we had already refreshed her brand with updated logo, design style and business cards, we had all the necessary ingredients to create e beautiful, modern website to the world.
Brand Refresh
updated logo/brand design
Google Workspace
branded email account
Email List Signup
subscription form integration
Lead Magnet PDF
resource sheet download
Contact Form
emailed website entries
Website In A Week
After submission of all content and images, we got to work building out a website with simplified page hierarchy and service explanations, updating everything to match Lisa's new direction for her fashion and home decor consulting. We added keywords and followed SEO best practices for this site to give her a solid foundation for continued marketing. A subscription form is included for all our Website In A Week projects, so she's ready to start sending welcome emails and newsletters full of tips for realtors, homebuyers, or style clients.
Brand Refresh
We had already updated the branding for Breath of Fresh Flair, with a more modern color palette, clean design, and a simple typeface/styling refresh to make it truly feel like 'fresh flair.'
Services Provided:
This is the most important part of what we do; answering questions and making recommendations based on the unique needs of the client. This can be around branding (look, feel, tone), marketing (how to effectively communicate what you offer), technical (the difficulty of implementing certain solutions, budgetary (what an idea might require to build and alternative, more cost-effective options), or process (how to design an efficient, automation-focused system).
Google Workspace (formerly G Suite) is the business version of Gmail. It works the exact same way, except that you can use branded email ([email protected]), something that's a must-have for businesses (always separate business and personal email). We offer technical setup for a one-time fee. This is a must have for business owners.
We will edit, revise, and write copy for Website In A Week packages to ensure good use of keywords, clear communication, and general best practices like meta titles and descriptions.
Website development includes setup of the hosting account, installation and configuration of the WordPress platform, theme, plugins, licensing, creating and embedding forms, header/footer, menus, and every page on your website, as well as integration and configuration of any additional functionality like online scheduling or CRM syncing.
We believe so strongly in building an email list that we offer Mailpoet Premium for free to every client on our Managed Hosting Plans. After initial configuration, you’ll be able to create and send welcome emails, newsletters, and post notifications from inside your WordPress dashboard. It can be used as a replacement for MailChimp or Constant Contact, with no monthly fees.
Once we've launched the website, a WordPress training session can be scheduled where we explain the difference between pages and posts, how to post a blog, send newsletters, view form entries and more. We love WordPress because it gives our clients the ability to log in and edit anything they'd like. You certainly don't have to, but if you want to learn, we are happy to walk you through every step.
Maintenance is included with our WordPress website hosting, so we run updates, backups, monitor security, and we're here to answer questions when you need help or a custom tutorial. Our clients also receive a special hourly rate for additional design or development requests.
Does your business website need an update?
We'd love to learn about your business journey and make personalized recommendations for how to overhaul your existing website–or start from scratch.